Entirely Recruitment

LANCASHIRE RECRUITMENT NEWS

Friday November 20 2015


Home Instead imparts insights for HSBC business customers to bank




Home Instead imparts insights for HSBC business customers to bank

A HOMECARE franchisor celebrating its 10th anniversary in the UK hosted a masterclass on franchising as a route to growth for North West HSBC business customers.
 
Home Instead Senior Care shared a decade of franchise experience and best practice pointers at the business breakfast hosted at its Warrington National Office.
 
Limited companies and sole traders from across the North West spanning: gymnasiums/leisure, secretarial services, safety equipment, childcare and grounds maintenance attended the bespoke session. It gave HSBC’s customers insight into the potential business development franchising their company could unlock.
 
Home Instead Senior Care prides itself on providing quality, relationship-led homecare and companionship to older people through its national franchise network, which has grown to 170 franchises over the last decade.
 
Ruth Brown, Head of Franchise Development, shared the brand’s journey with HSBC’s business customers - to set the scene for an inspirational franchise story.
 
Part of a renowned, ethical world-wide franchise model, Home Instead Senior Care was brought to the UK from the States by North West entrepreneurs Trevor and Sam Brocklebank – who wanted to bring global best practice in senior care – home to our country.
 
Its market differentiators, clients and CAREGivers are matched based on personal interests and hobbies. And homecare visits last a minimum of one hour to allow bonds of friendship to be made – the cornerstone of relationship-led quality homecare delivered ‘the Home Instead Way’.
 
The brand’s mission “to change the face of ageing in the UK” is being realised through its franchisees, who are equally passionate about delivering the brand’s homecare ethos through its robust, tested business model in their own territories.
  
With the potential for commercial growth underlined in the masterclass, Ken Braddock, Franchise Director at HSBC set out three key franchise facts for the businesses.

* Franchising is a low risk route to growth. In 2015, the British Franchise Association national survey revealed that less than 4% of franchisees failed in the previous 12 months. This is compared to 50% of non-franchised businesses that failed during their first 2 years of trading.

* Franchising a business is a faster route to growth, which is funded through the franchisee’s investment.

* Franchisees as business owners have a vested interest in the overarching success of the brand they have bought into. 

As a leading franchise sector expert, Ruth previously Franchise Recruitment Manager with confectioner Thorntons, shared a raft of insights with the bank’s business customers.
 
With many of its franchisees running multi million turnover businesses, Ruth  explained: “A franchise model that is set up with the right ethos, foundations and culture can be a fantastic way to grow a brand and business, if you can find the right people and have a solid partnership then everyone wins.”
 
To Home Instead Senior Care, the franchisee that’s right for its business is the ‘caring entrepreneur’ and the brand is ready to match people who feel they are cast from this mould with its 150 available territories.
 
As an exemplar franchisor, Home Instead Senior Care boasts a 5 Star Rating hat-trick in the annual Smith & Henderson Franchisee Satisfaction Survey. The independent survey is based on feedback from franchisees, with Home Instead receiving the highest possible rating in 2013, 2014 and 2015.
 



""








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK


AFR Consulting


AFR Consulting recruit temporary and permanent positions for leading employers in all sectors and in practice across Manchester, Lancashire, Merseyside and Cheshire.






Duane Cormell

Director


Having enjoyed the experience of working within marketing and recruitment for a national charity, Duane moved into legal recruitment several years ago after completing his Law degree at The University of Manchester. He is now the director of Realm Recruit, a legal recruitment consultancy. Realm works across the North West, Yorkshire and the West Midlands to secure legal roles at all levels. Duane is also an active member of the Junior Chamber of Commerce and an ambassador for Forever Manchester.






Zoek

Job search app


Zoek is the new job search app that uses state of the art technology to find you the perfect job match. Just let Zoek know what you are after, and it's smart job search engine will provide you with the most relevant real-time job search results. Search using Zoek's job search app or browse our website.






Omni Resource Management Solutions


Omni s the UK's leading pure-play recruitment outsourcer and recruitment transformation specialist developing one of the most experienced job board resourcing teams in the country. Omni was founded in 1997.






BSC Sales Specialists Ltd


BSC Sales Specialists Ltd have been established since 1990 and are regarded as a leading sales recruitment consultancy in the North West.






RECOMMENDED FOR YOU ON ENTIRELY NORTH WEST